![](https://freight.cargo.site/t/original/i/b298158f7596ca90134be126e6defcd0e97560e1edc3d10c63839bef49efc249/BOE-SC05-v3.gif)
For the relaunch of Baker on East, I was approached to design a slate of new characters, representing
the flavor profiles of their products. They’d be used across all their social media and other branding collaterals.
I also got to produce some short animations to showcase their madcap energy.
Below are some character studies, sticker concepts, and storyboards from the whole project!
![](https://freight.cargo.site/t/original/i/29cdbed116439322422673c4b857d219225bcafada56db5589bbb6215d4f2aee/13.jpg)
![](https://freight.cargo.site/t/original/i/610d4c98dec4df16cf215f0da66df8b124281cf6d50d01ce752c80acb0fba204/17.jpg)
![](https://freight.cargo.site/t/original/i/39758bb2e94e7f1540e2e9efc32874c6b531398c37a237ca98c184f96feca541/9.jpg)
![](https://freight.cargo.site/t/original/i/47f0c2e353de50a5cfe1b6f7be7e5780b3c9170906e3933930c8d3b13cf883c8/5.jpg)
![](https://freight.cargo.site/t/original/i/bae34a84c578830d48ae5e249c67b4d63860bae46148c1d1511a30ead6e366f6/BOE_MAY_STICKERS-CONCEPT_SHEET-2.png)
![](https://freight.cargo.site/t/original/i/2821cd9b4bb58ecf4b5267abc35f01c82f8a4cd8a16ec8ecc627ec3004508e0a/Storyboard-Layout.jpg)
![](https://freight.cargo.site/t/original/i/c424416e0db276f06ff9ad654588d3c76ce7d45b47ce3050e1707930d4e6eeed/Baker-On-East-Wallpaper.jpg)